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London’s Olympics – But It’s Northumberland’s Water!

 

The Olympics may belong to London, but it’s Northumberland’s water that will be keeping the athletes going!

The Newcastle Evening Chronicle has revealed that the Schweppes Abbey Well brand will be providing all bottled water for the Olympic events.

Sanjay Guha, president of Coca-Cola Great Britain, who own the Abbey Well brand said: “As a locally sourced, natural mineral water with a long heritage in the UK market, Abbey Well can meet consumer demand for refreshments which combine great taste and convenience”. Blimey – that sounded like an advert! He’s good isn’t he?

The spring which provides the Abbey Well water was discovered in 1910 and the water is bottled at source in Morpeth, Northumberland. Coca-Cola Great Britain took over from Waters & Robson Holdings Limited in 2008.

Mike Brunskill,the chairman of Morpeth RFC told the Chronicle: “It’s great news to hear that water from our town is the official water for the Olympic Games this year. The Olympics is a sporting event which will bring the nation together.” (Not me mate – can’t stand the Olympics, I’ll be on a beach somewhere! -Ed)

“The idea that sport can play a key role in social inclusion is paramount at Morpeth RFC, and to think that international athletes will be enjoying Northumbria water is an exciting thought.”

Graham Adams, business development manager for Northumberland County Council, also told the Chronicle: “It is fantastic news that Abbey Well will be the sole provider of bottled water at these events. It is great news for the company, the workforce, the brand and the town of Morpeth. ”

I’ll drink to that!